The Obama Campaign is taking roll call this spring. As his backers―ABC, CBS, NBC, CNN, The New York Times, The Washington Post, News Week, TIME, [
virtually every news provider in the nation]―geared up for Election 2012, they might have first brushed the three-years of accumulated dust off of the cover of their personally autographed copies of Saul Alinsky's book:
Rules for Radicals. Next, after a quick refresher on community organizing, they would have turned to the dog-eared page containing their favorite rule―number thirteen―which states: "
Pick the target, freeze it, personalize it, and polarize it." That rule would become the central strategy of the Mainstream Media's campaign to make sure Obama is re-elected.
The War on Women
You may recall that the campaign officially kicked off in early March, when Obama decreed that health insurers would from now on, have to pay the full cost of contraception and sterilization procedures, disallowing any medical co-pays and other measures that would shift a portion of the cost for these treatments back onto the women using them. Catholic churches―among others―were justifiably furious, and the First Amendment was quickly invoked. The Obama Campaign was momentarily set back on their heels, but quickly regrouped and trotted out Sandra Fluke, a Georgetown University Law School student
too poor to afford the
high cost of birth-control.
The narrative as presented by the mainstream media: See here, this doe-eyed blushing just shy of virginal young woman, who simply wants to focus on studying law for her future career as an attorney, but who is unable to afford the necessary contraception that will allow her to accomplish that goal, and all because this evil law-school that she attends
refuses to help her pay for it. They won't help her because of some antiquated superstition about "being fruitful," or something.
This was bait laid in a trap. They personalized it with Sandra Fluke; they succeeded in freezing it when Rush Limbaugh took the bait and called Sandra Fluke a slut.
Then they polarized it. This wasn't just one man calling one woman a slut, no, this was
much bigger than that. This was
Evil Republicans calling all the women in America, a bunch of sluts!
President Barack Obama weighed in on what many have characterized as the "War on Women" in a press conference Tuesday, criticizing Rush Limbaugh for his incendiary comments about Sandra Fluke and speculating about which issues will matter to women in the 2012 elections.
"I don't know what's in Rush Limbaugh's heart, so I'm not going to comment on the sincerity of his apology," Obama said. "What I can comment on is the fact that all decent folks can agree on, that the remarks that were made don't have any place in the public discourse. And the reason I called [Fluke] is because I thought about Malia and Sasha, and one of the things I want them to do as they get older is to engage in issues they care about even ones I may not agree with them on. I want them to be able to speak their mind in a civil and thoughtful way, and I don't want them attacked or called horrible names because they are being good citizens."
This was a masterful use of rule 13 by Obama. Notice how he personalized it by attaching it to his own daughters. Rush had now apparently threatened to attack the reputation of Obama's own daughters. Next he polarized it. Obama attached the personal threat of mean Republicans attacking his daughters, to women in general with the label: "good citizens."
The War on Blacks
The target is more than just black votes. The goal is to engender the kind of active participation the Obama camp needs if they're going to win. They need more than black votes, they need
black fury, and even more importantly, they need
white guilt.
The narrative as presented by the mainstream media: See here, this young African-American boy. He just wants to play football, and eat a little candy once in a while. Isn't he adorable? You'd want him to date your daughter when he grows up, I bet. Well too bad, cuz he's
dead! He was brutally gunned down by a racist profiling white bigot, who is being protected from paying for his crimes by the racist good-ol' boys who run Florida like some kind of big ol' bayou slave-plantation. Obama was right on time with his cue:
If I had a son, he’d look like Trayvon. I think [Trayvon's parents] are right to expect that all of us as Americans are going to take this with the seriousness it deserves, and we are going to get to the bottom of exactly what happened.
Obviously, this is a tragedy. I can only imagine what these parents are going through, and when I think about this, I think about my own kids, and I think every parent in America should be able to understand why it is absolutely imperative that we investigate every aspect of this and everybody aspect of this, and that everybody pulls together — federal, state and local — to figure out exactly how this tragedy happened.
I think all of us have to do some soul searching to figure out how does something like this happen. And that means we examine the laws and the context for what happened, as well as the specifics of the incident.”
Obama
personalized it by again invoking his own kids. He
polarized it by mentioning all the government agencies that failed to prevent the murder and then failed to punish the murderer.
This isn't about one man killing another man in self-defense, no, no! This is Evil Republicans tyrannizing black folks like they have always done. This is about slavery and apartheid and segregation. The black folks are to be enraged by this. The white folks are to feel guilt.
The War on Gays
Now this one is a master stroke. Fresh on the heels of the revelation that Obama is in favor of same-sex marriages, Americans were treated to a 5000 word exposé that accuses Mitt Romney of being a bigoted bully, who picked on a kid in high school who was perceived by Romney as being gay.
BLOOMFIELD HILLS, Mich. — Mitt Romney returned from a three-week spring break in 1965 to resume his studies as a high school senior at the prestigious Cranbrook School. Back on the handsome campus, studded with Tudor brick buildings and manicured fields, he spotted something he thought did not belong at a school where the boys wore ties and carried briefcases. John Lauber, a soft-spoken new student one year behind Romney, was perpetually teased for his nonconformity and presumed homosexuality. Now he was walking around the all-boys school with bleached-blond hair that draped over one eye, and Romney wasn’t having it.
The 5000 word narrative―
which was ready to print a few moments after Obama announced his acceptance of gay marriage―as presented by the mainstream media: See here,
in lurid detail how the bigoted Mitt Romney lead a posse of other bigots on a mission to terrorize and forever scar the psyche of this unfortunate and apparently effeminate young boy. Romney hates gays and enjoys terrorizing them.
You can't get more personal and polarizing than attacking the character of the opponent himself as a homophobe and a bigot. Furthermore the language of the "exposé" is absolutely chock-full of prejudicial terminology. Notice that Romney didn't attend just any high school, no, he attended the "Prestigious Cranbrook, with a handsome campus, studded with Tudor brick buildings and manicured fields." If you can hold your nose long enough to read the entire thing, you'll find this language throughout the article. Time and again the case is made that Romney is rich―and of course out of touch with the common man. In exhausting detail it explores the sad life of Romney's victim and finally laments the death of the man Romney supposedly bullied; it even goes on to suggest that it was Romney's campaign of terror which finally drove the man
to his death some forty years later.
The War on Poor People
This class-warfare language in the Washington Post's Romney hit-piece portends what's apparently next up in the Team-Obama roll-call. I expect soon, to see a commercial where Romney is portrayed as a rich wall-street corporate-raider, buying up struggling mom-and-pops, firing the workers, and selling off the pieces. We'll even get to hear in Romney's own voice that he "doesn't care about the poor." Romney's out of touch. He's rich. He doesn't care about you.
They'll find somebody who's poor and who needs help that they can't get because of mean old Republicans. This, of course, will be a baited trap waiting for some naive conservative to step into. I wish we'd stop falling for these traps, but they're so inviting I guess it's hard not to. Maybe conservatives need to buy a copy of this Alinsky instruction manual? We can't win the game if we don't know the
Rules.